Skip to main content

Why a Brand needs an Open API

This is a great article by Adam Kleinberg on how a brand and enabling third parties to write exciting applications and mashups targeting new channels via your Api is so important.

The resources required to produce a website and accompanying iPhone app can be significant - what if you invested in your business/eCommerce API and a referral/developer programme instead?

The world becomes your development partner and ANYONE can start creating applications backed by YOUR business.

Take Android as an example - it's gaining market share at such a rapid pace that you will need an Android App soon to stay in the game as it's not a sector you can afford to ignore. Pouring all your money into a specific vendor channel (say iPhone) could mean you are left out in the cold when other technologies/forms/channels become viable. With an API in place it would be a simple, cheaper exercise in creating an Android application on top of the API calls - and the API gives you options in how you go about this; give the API docs to an off-shore resource, in-house team or let some bright spark come to you with their app or idea.

Sure you will always need YOUR website but an API "powers the possible" - who knows what killer mashup someone out there could dream up tomorrow - and your business could benefit from it with thousands of new sales. You have the infrastructure to process sales and transactions - let the other 6,891,463,699-ish people (world population as of today) figure out how to make money out of it for you.

2011 - year of the API! (Oh and Geckoboard, 2011 is all about the dashboard)

Happy New Year Everyone!

Comments

ADAM KLEINBERG said…
If 2011 becomes the year of the API, I'll be a happy camper. Thanks for the link James.

Adam

Popular posts from this blog

Walk-Thru: Using Wolfpack to automatically deploy and smoke test your system

First, some history... The advent of NuGet has revolutionised many many aspects of the .Net ecosystem; MyGet, Chocolatey & OctopusDeploy to name a few solutions building upon its success bring even more features to the table.

I also spotted that NuGet could solve a problem I was having with my OSS System Monitoring software Wolfpack; essentially this is a core application framework that uses plugins for extension (Wolfpack Contrib) but how to unify, standardise and streamline how these plugins are made available? NuGet to the rescue again - I wrapped the NuGet infrastructure (I deem NuGet to be so ubiquitous and stable that is has transcended into the software "infrastrucuture" hall of fame) with a new OSS project called Sidewinder. Sidewinder allows me to wrap all my little extension and plugins in NuGet packages and deploy them directly from the Wolfpack application - it even allows me to issue a new version of Wolfpack and have Wolfpack update itself, sweet huh?

Abou…

Resharper add-in idea - highlight IDisposable vars

[Update 18th July 2013]
@RobGibbens and Greg Hurlman picked up on this - Rob pointed out that there is an FxCop rule that can do this and Greg suggested a Visual Studio extension. I've had a quick look at the Visual Studio options and it looks like an "Editor Extension" is a good fit....hmmm, Project New, click...doh...dammit I really don't have time for this but it looks a fun little diversion! I'll update here if I get anything working.

[Original Post]
Had an interesting idea for a Visual Studio Resharper add-in the other day but don't have the time to implement it so thought I would put it out there...it might already exist (and hopefully someone can point me in the right direction) or someone will build it (Darren Voisey where are you?!).

The idea is very simple really - when you have a variable for an object that implements IDisposable it gets highlighted or a tell-tale is displayed to let you know it should be disposed or should be wrapped in a using sta…

Geckoboard Countdown Widget v2

v2 is here, now with added colours! This time using the RAG Numbers widget to display your date countdown - as you get nearer the date the number will change from green to amber then red.

The new url is: http://geckocountdown.appspot.com/rag/?date=2010-12-25&tz=0&msg=Days+to+Xmas!
Note 1: notice the new /rag/ path and the msg querystring param.
Note 2: the original v1 url still works


To use this on your Geckoboard add a new "Custom Widget/RAG Numbers" widget. By default the number will turn amber at 10 or less days to go and red at 3 or less days to go however you can change these with the querystring (see below).


Required querystring params
date: "yyyy-mm-dd" format, this is the target date to countdown totz: timezone offset in hours from GMT that you are in. Can be negative if you are behind GMT
Optional querystring params
msg: the label that appears next to the number of days (remember to encode spaces as +). The default is "Days Remaining" if you…