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Which "Tribe" are you?

Talking on the train home with a colleague yesterday and we were discussing "web 2.0" (awful expression IMHO) and how the big players were trying to dominate/flood your life with their services rather than providing one piece of the puzzle and let another player provide another.

The phrase "tribe" cropped up - do you think the service providers (Google, Yahoo, MSN etc) you align with now are providing the basis for virtual tribal cultures or even religions of the far future? Will it be harder to mix and match services from the major players as they try to strengthen their grip on the market and you as an individual?

Something for a long train journey home to think about!

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