This is a great article by Adam Kleinberg on how a brand and enabling third parties to write exciting applications and mashups targeting new channels via your Api is so important . The resources required to produce a website and accompanying iPhone app can be significant - what if you invested in your business/eCommerce API and a referral/developer programme instead? The world becomes your development partner and ANYONE can start creating applications backed by YOUR business. Take Android as an example - it's gaining market share at such a rapid pace that you will need an Android App soon to stay in the game as it's not a sector you can afford to ignore. Pouring all your money into a specific vendor channel (say iPhone) could mean you are left out in the cold when other technologies/forms/channels become viable. With an API in place it would be a simple, cheaper exercise in creating an Android application on top of the API calls - and the API gives you options in how you...
Random thoughts on software development & the interweb, home automation, media centres & gadgets and other interesting stuff...well interesting to me anyway